The Anatomy of SEO — What it Means for your Business


The Anatomy of SEO

Why “the anatomy of SEO”?  Because we use a holistic approach to all aspects of web development, including digital marketing and SEO.  The anatomy of SEO is like the human body, with each component having separate needs, but depend upon each other for the body’s (your website’s) overall health.

The Anatomy of SEO

The Anatomy of SEO
The Anatomy of SEOSEO is a crucial component of your business website.

SEO is an acronym for “search engine optimization” or “search engine optimizer.” Deciding to hire an SEO consultant is a big decision that can potentially improve your site, improve your sales, and save you, the business owner/executive, time. But because many so-called SEO experts utilize outdated or “black hat” techniques, you can also risk damage to your site’s reputation. Rest assured that we will work with you to ensure that you understand the pros and cons of SEO. We use only safe, modern, 100% “white hat” techniques to help you improve your site’s rankings for the long term. Our experts specialize in SEO for small- and mid-sized businesses and provide services including:

  1. Review of your site content or structure
  2. Technical advice on website development: such as content management system and/or development framework, hosting, redirects, error pages, use of JavaScript
  3. Content review and creation
  4. Management of digital marketing campaigns, including AdWords and Bing Ads campaign management.
  5. Keyword research
  6. SEO training (if you create your own content, we can help you incorporate on-page SEO into your creation process so that you don’t have to hire us for every single blog post.
  7. We focus on small- and mid-sized businesses located in the continental US and Canada.

See also: Google: Do You Need an SEO?

If you’re thinking about Search Engine Optimization, and are considering hiring an SEO, the earlier the better. The best time time to hire is when you’re considering a site redesign, or planning to launch a new site. When we design and develop sites, we work as efficiently for you as possible by, among other things, incorporating SEO into the development and content creation process. That way, we can ensure you that your site is designed to be search engine-friendly from the ground up, and we don’t have to go back and rework pages, structure or content. That being said, it is never too late to improve a site’s SEO efficacy. We’ve been very successful at “freshening up” existing sites and improving search engine rankings. Feel free to contact us — there’s no obligation!

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